Producer
Benefits
- Reduces stock costs
- Creates new revenue streams through production with recycled or second-hand materials
- Ensures stability with long-term production contracts
- Produces sustainable collections
Additional Effects / Mutual Benefits
- Builds strong partnerships with brands
- Increases local employment
- Promotes technological and innovative development in production processes
- Ensures compliance with legal requirements
Brand
Benefits
- Enhances brand reputation and customer loyalty
- Opens new revenue channels through rental, second-hand sales, or repair services
Additional Effects / Mutual Benefits
- Strengthens emotional connection with consumers
- Reduces marketing costs (increased organic engagement)
- Participates in repair, swap, and rental culture
Consumer
Benefits
- Gains access to ethical, unique, and high-quality products
- Saves money with long-lasting items
- Expresses style and values sustainably
Additional Effects / Mutual Benefits
- Actively engages in brand-community relationships
Environment
Benefits
- Reduces waste, water, and carbon emissions
- Reuses textile waste
- Conserves natural resources
Additional Effects / Mutual Benefits
- Supports the circular economy
- Reduces pressure on biodiversity
- Expands sustainable production chains
- Contributes to sustainable development goals
Society / Economy
Benefits
- Revitalizes local production and craftsmanship
- Creates new job opportunities (repair, recycling, design)
Additional Effects / Mutual Benefits
- Increases consumer awareness
